Road in California

Marketing Research

Marketing Research

Marketing research starts with the right plan!

It’s important to remember that the road to success is always changing. This means that your marketing plan may be revised as your business develops.

Marketing Plan

The marketing plan is a moving target dependent on what is happening in your industry on an ongoing basis. This is a road that is constantly under construction and should be, if you hope to be successful. It’s always important to change your plan when new information becomes available. Be comfortable with tweaking this plan on an ongoing basis.

The marketing plan is composed of research that is concentrated in the following areas:

  • Demographics
  • Psychographics
  • Industry
  • Suppliers
  • Products and Services
  • Competitive Analysis
  • Strategic Analysis
  • Brand
  • Positioning
  • Pricing
  • Media Reach
  • Social media monitoring

Marketing Research and Responsive Website Design

When creating a design for a website, we add the demographic and psychographic research in as part of the package. We do not believe you can create an effective design without first knowing the basics about your demographic.

Marketing Pins

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