Psychology of colour

Image: Colour splash / adobestock, Psychology of colour infographic, JG Lea Marketing

The Psychology of colour

A splash of colour can make a big impact on your brand

Colour and the use of colour in branding is fascinating.

Psychology of Colour

Here are some interesting facts about colour.

Did you know…

  • That men and women have different preferences in colour?
  • The most popular colours of purchased vehicles are black, grey and white shades?

What to consider when choosing a colour

When you choose a colour you should think about who you are trying to connect with. Is it men or women? If it is men, take a hard pass on purple which is one of the most disliked colours for men. If you are trying to gather the attention of women, stay away from brown and some shades of orange.

Colour is a way of communicating, and it is far more powerful than people realize.

When you are creating your brand you should ensure that there is a touch of your personality as part of that brand, but also make sure that the people you are trying to reach are on the same page. Otherwise, you may find that you are not able to reach the demographic you were hoping to reach. This can have big repercussions when not enough attention is paid to the branding details.

Last thought…

If you are selling products online on a global scale, you will need to consider the meaning attached to your choice of colour in every culture you’re trying to reach.

Additional Information

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