Marketing and Business News

New Moon Interiors

We like to talk to interesting and creative businesses throughout the Greater Toronto Area. As those who have started a business know, it's an exciting but challenging venture, and it's always inspiring to hear...

ADHD and entrepreneurship

Study after study suggests that entrepreneurs have higher levels of conscientiousness than the average person. Ongoing research continually backs the theory that this characteristic contributes to entrepreneurial success. However, as we all know, many...

Psychology of business

Business Psychology When you mention the terms business and psychology, people typically believe it's a recipe for unlocking the client's subconscious. They hope that by connecting with them they can buffer the bottom line. We...

Facebook Messenger Chatbot

Email newsletters can be a good way to stay connected to your client base or to grow your influence among potential prospects. However, it requires a lot of effort with less than stellar returns....

Corporate Social Responsibility

Corporate Social Responsibility Corporate social responsibility is about being accountable to the stakeholders (e.g., shareholders, management, etc.) as well as the local and global community. It means that a business considers the economic, social, and...

Email Newsletters

Email Newsletters My personal email address is a carefully guarded secret and for good reason. Every time I sign into my email account, it's littered with hundreds of unread email and in order to get...

State of flow

State of flow in psychology In a world where we are distracted at every turn, where roles and titles mean more than substance, it's easy to lose your way in terms of what you should...

Web Analytics

Google Analytics Business owners of small to medium business models need all of the leverage they can get. After all, the resources at their disposal are often limited in comparison to corporations. Larger companies have...